Max Church | June 19, 2025
Still Scaling, Still Winning
Jay, the owner of Acree Enterprises, found us through one of our Facebook ads—and immediately saw the vision. He signed up on the first call.
At the time, Jay’s business was already doing $80,000/month, but his growth was stalling. He was relying entirely on flyers, which brought in a flood of unqualified leads. He also had a list of 600 old contacts collecting dust in his system. We knew exactly what to do.
Step 1: Get Cash Flow FAST
The first part of our strategy is always the same—get in the green as fast as possible. So we launched a reactivation campaign to his 600 contacts using SMS and email automations. Within just 7 days, that single move generated $30,000 in closed jobs—before we even touched a new ad campaign.
Step 2: Deploy Strategic Facebook & Instagram Ads
We then rolled out our advanced ad strategy, starting with image-based ads that didn’t reveal Acree Enterprises at all. The ad simply asked, “Want a painting service quote?” Once a user filled out a short survey, we revealed Acree as the preferred contractor in their area.
The Trust Stack:
On the next page, leads saw real customer reviews and testimonials pulled from Jay’s Google Business Profile. Even though the lead didn’t originally come through a video or brand-based ad, this built instant credibility.
Lead Qualification:
Qualified leads (those needing service in the next 2 weeks and with budget) went to a pixel-optimized landing page for better ad performance.
Disqualified leads were sent to a different page with no pixel, so they wouldn’t pollute our data.
This keeps the Facebook pixel clean and high-performing, which is why this campaign continues to scale.
Sales Execution: The Power of Qualification
Jay’s sales guy, Josh, is a beast. Because our system pre-qualifies leads, Josh only goes out to estimates that are worth his time. For lower-quality leads, he does pre-calls to further vet them, saving fuel, time, and energy.
They’re currently converting 25% of all leads directly into sales. This isn’t just estimate closing rate. This is end-to-end—1 in every 4 leads becomes a paying customer, which is virtually unheard of in this industry.
Performance Metrics (Live + Ongoing):
$30,000 in sales from reactivation (week 1)
$32,000 in new revenue from just $900 in ads (first 21 days)
25% lead-to-sale conversion rate (full pipeline, not just estimates)
$28 average cost per lead
20x–40x ROI every month (still growing)
Additional Systems We’ve Built for Acree:
Facebook & Instagram Ads
Sales CRM
Email & SMS Automations
Voice AI Agent with Live Transfers
Retargeting Ads
Estimate Follow-Up Automation
Financing Plan Build-Out
Google Review Campaigns to boost local SEO